Viking Liquor Stores

Surly THC Sampling
2025-07-11 15:00 - 17:00 (America/Chicago) | Viking Liquor Store, 1625 Main St., Reedsburg, WI, 53959
Limelight Lounge Trans-fusion
THC Mocktail 10mg
Transfusion is for scratch golfers and tremendous slouches alike. It’s a winning combination of concord grape juice, ginger beer, and 10mg of hemp-derived THC is refreshing, thirst-quenching, and the perfect way to wind down after a long day on the course or at the office.
Dosage: Each 12oz. can contains 2 servings of 5mg hemp-derived Delta-9 THC. THC products on this site contain less than 0.3% Delta-9 by dry weight volume.
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Surly Beer Sampling
2025-07-11 15:00 - 17:00
Surly Brewing Sampling
Surly relentlessly pursues craft beer perfection – pushing boundaries, honing techniques. Proudly independent since day one.
This Beer Is Niiice Light Beer/Golden Ale
Balanced and approachable, not too hoppy, not too bland, this refreshing ale isn’t just nice, it’s NIIICE!
Mister Surly’s Orange Whip Cream Ale w/Blood Orange & Vanilla
A dreamy concoction of blood orange, vanilla, hops, and malt, Mister Surly’s Orange Whip is sweet, citrusy, and balanced. Treat yourself.
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The Copper Can
2025-07-11 08:00 - 17:00
Copper Can Mule Sampling
Moscow Mule
Blackberry Mule
Blood Orange Mule
Peach Mule
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White Winter Mead
2025-07-04 11:00 - 13:00
White Winter Winery Mead Sampling
Superior, WI
Established 1996, White Winter Winery produces high quality, award winning hand crafted meads. Founded on the principles of sustainability and utilization, we use what our region produces to make our products.
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Hotel Tango Red White & Bourbon
2025-07-04 11:00 - 13:00
Hotel Tango Distillery
…will donate $1 for every bottle of Red, White and Bourbon sold now through July 31.
Hotel Tango Distillery, a distinguished veteran-owned and operated establishment based in Indianapolis, has proudly unveiled its Memorial Day giveback program, Operation: Red, White & Bourbon. In collaboration with The American Legion, Hotel Tango pledges to donate $1 of every bottle of its limited-time Red, White & Bourbon sold to support The American Legion’s Be the One suicide prevention mission.
Be the One aims to provide crucial support and resources to veterans struggling with mental health issues, particularly those experiencing PTSD and transitioning back to civilian life. This initiative offers veterans a vital support system, ensuring they receive the assistance they need to navigate life after service.
The Operation: Red, White & Bourbon initiative is running now through July 31, allowing consumers ample opportunity to participate in honoring and supporting veterans. To find Red, White & Bourbon in your area, click here.
Hotel Tango has a proven track record of charitable giving, having donated over $45,000 over the past two years through this program.

Hand & Barrel Bourbon
2025-07-04 11:00 - 13:00
Bourbon Sampling
Hand Barrel Bourbon offers a Special Operations Warrior Foundation (S.O.W.F) Custom Series, including a limited-edition camouflage bottle. This bourbon is a Kentucky Straight Bourbon Whiskey, crafted from a blend of two mash bills: a traditional high rye and a high corn blend. It’s known for its vanilla and cinnamon-clove spice notes. A portion of the proceeds from the camo bottle sales are donated to the S.O.W.F, according to Hand Barrel.
Key features of the Hand Barrel Camo Bourbon:
Blend of Mash Bills: Combines Hand Barrel’s high rye mash bill (64/24/12) with Bardstown Bourbon Company’s high corn mash bill (78/10/12),Unique Bottle: Comes in a special camouflage bottleCharity Donation: Proceeds from the camo bottle sales go to the Special Operations Warrior Foundation, which supports families of fallen special operators.Flavor Profile: Features notes of vanilla, cinnamon, and clove.Collector’s Item: The camo bottle is a limited edition and a popular collector’s item. Limited to 9120 bottlesNot Chill Filtered: Hand Barrel Bourbon is not chill filtered, which can contribute to its flavor profile.Barrel Selection: The specific barrels used are carefully selected for each bottling run.
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Mike's Hard Lemonade
2025-07-03 13:00 - 15:00
Mike’s Hard Celebration Pack
Celebrate the 4th with Mike’s!
Can Variety includes: Cherry Lime, White Peach & Blueberry Lemon.
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Surfside Tea & Lemonade
2025-07-03 11:00 - 13:00
Surfside Lemonade + Vodka
The perfect combo anytime, anywhere.
SUNSHINE IN A CAN™
Surfside Lemonade Pack
Original
Raspberry Lemonade
Black Cherry Lemonade
Strawberry Lemonade
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Rule of Five Punch
2025-06-27 16:00 - 18:00, 2025-06-20 16:00 - 18:00, 2025-05-24 13:00 - 15:00
Rule of Five Hard Punch Sampling
The “Rule of Five” refers to the historic, time-tested recipe for punch – the five key ingredients that go into a Hard Punch Made Right. Here’s our take on it.
Cherry Pineapple, Orange
Strawberry Watermelon Lemon
Passionfruit Mango Lime
Mango Apple Lemon
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Valhalla Vodka
2025-06-27 16:00 - 18:00, 2025-06-14 16:00 - 18:00
Valhalla Ultra Premium Vodka Sampling
Valhalla Vodka is made from White Winter Wheat, Filtered through Icelandic Volcano Rock and sealed with the Rune of Purity.
Norwegian Glacial Water: Hewn from glaciers in the remote fjords of Norway, 1000 kilometers from the North Pole.
White Winter Wheat: Winter Wheat harvested in the new world.
Icelandic Volcano Rock: Fagradalsfjall Volcanic Rock formed in the Last Glacial Period 40 kilometers from Reykjavík, Iceland.
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45th Parallel Distillery
2025-06-21 11:00 - 13:00, 2025-05-30 15:00 - 17:00
45th Parallel Distillery Sampling
In 2007, 45th Parallel became one of only 50 Craft Distilleries in the United States. Dedicated to traditional slow, small batch, we have grown to 2 locations and an event center. Made in Wisconsin.
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Skimmer's Vodka Tea
2025-06-20 14:00 - 16:00
Skimmer’s Vodka Tea Sampling
The Skimmers brand is made using vodka distilled by its Cutwater Spirits brand, plus “real tea and natural flavors”.
Four-pack flavors:
Original Tea
Peach Tea
and the Half & Half.
Variety eight-pack:
two of each flavor, as well as an additional lemonade variety
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NUTRL Sampling
2025-06-20 14:00 - 16:00
NUTRL Vodka Sletzer
Wondering what makes NÜTRL so tasty? It’s simple – they use real vodka and real juice. Because when good ingredients go in, great taste comes out. Cheers to that.​ NÜTRL. Keep It Tasty.
Sample the Orange and Strawberry flavors!
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Drink Wisconsinbly RTD
2025-06-15 11:00 - 13:00
Damn Good Brandy Old Fashioned
Generations of Wisconsinites have enjoyed their Old Fashioneds in bars, supper clubs and at home. The only knock on our state’s signature cocktail is its portability — it’s too labor-intensive for the field. But now that Drink Wisconsinbly has put them in a can, it’s a whole new world.
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White Claw
2025-06-13 17:00 - 19:00
Sample Clawtails and White Claw N/A
Clawtails: Everything you love about the classics, the bold Cosmo flavor, the crisp bite of Mojito, the tropical twist of Mai Tai, and the juicy kick of Margarita flavors. Made with real juice, lightly sparkling, and 7% alc/vol.
N/A: Created with ultra-refined seltzer, White Claw 0% Alcohol not only combines iconic White Claw flavors with elevated new secondary beverage alcohol drinks notes, but uniquely adds hydrating electrolytes—half as many as you’d find in some leading sports drinks, with only a fraction of the sugar and calories—15 per 12 oz. can.
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G Five brewing
2025-06-13 15:00 - 17:00
G Five Brewing Sampling
G Five Brewing, Beloit Wisconsin. Sample selections from their brewery.
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Clapback Wines
2025-06-06 15:00 - 17:00
Clapback Wine Sampling
Clapback speaks up as easily as it swigs bright, fruity flavors down.
These delicious, sweet zingers hit the spot just right for party—perfect sharing or a random Tuesday night hang.
blue rizzler
where’d my mango
slept on strawberry
@me apple
pushin’ pea
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Cutty Sark Canned Cocktail
2025-06-06 15:00 - 17:00
Cutty Sark & Ginger Ale RTD
Born to mix, Cutty Sark has long been celebrated for its versatility and mellow character. Now, its inimitable whisky taste meets the zesty kick of ginger ale in a refreshing new format. Easy to enjoy and perfectly balanced.
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Frosty Fest Samplings
2025-02-21 16:00 - 19:00
The perfect time to try something new!New samplings may be added, please check back for updates!WINEVon Stiehl Winery
Lo Duca (Viking Liquor Wines)
Oliver Winery
SPIRITSJo Jo Choc. Chip Cookie Dough Whiskey
Yahara Bay 3rd Gear Old Fashioned
Cutwater (New Strawberry White Russian)
Chica Chida Peanut Butter Whiskey
Carbliss
Drink Wisconsinbly
Shanky’s Whip
Jack Daniels Whiskey N Cola Cans
Revanche Cognac
Two Chicks Cocktails
THCTHC SOCIAL
Find all of the Frosty Fest events!

Angels Envy Bottle Engraving
2024-12-06 16:00 - 19:00
Make It Personal!Angels Envy Sampling Dec. 6th 4pm – 7pm
Custom engraved bottles make great gifts for friends, family, your work Secret Santa, or yourself.
Get your bottle of Angel’s Envy Bourbon and we’ll
CUSTOMIZE IT FOR FREE with your own PERSONAL MESSAGE.
Stop in and purchase your bottle before the Dec. 6th Sampling and we will have it ready for you at the event!
If purchased at the Jingle Mingle event, we will try to get it engraved for you that evening or you will be able to pick it up the next day.
Fill out the form below with your info and you’ll be all set when you purchase your bottle.
Angels Envy Engraving FormPlease Note: Available only to adults who are of legal drinking age in Wisconsin. Customization may be subject to review. We reserve the right to refuse service if the message is, in our discretion, inappropriate, offensive, obscene or derogatory.

Witching Hour Sampling
2024-10-26 17:00 - 19:00
Witching Hour Sampling & Costume ContestCalling All Witches & Warlocks!*Must be 21+ to participate and to purchase.
5-7pm
Sampling
FIREBALL (COCKTAIL)
MIDNIGHT MOONSHAKES
HOTEL TANGO
Punkin Somethin & Smallow Swiss Miss
DOOR PENINSULA WINES
Mummy Moscato | Hallow Wine | Witches Brew
CUTWATER COCKTAILS
New Fall Variety Pack
6:30pm
Costume Judging
WITCH & WARLOCK THEMED
Strut your stuff in your best witch or warlock attire for a chance to win a grill!
5-7pm
GAMES
Teams of 4
ENTRY FEE
$10/Person $40/Team
Registration info Coming
INCLUDES
A wine glass with “Witching Hour at Viking Liquor 2024” on one side and “Drink Up Witches” on the other side.
Scavenger Hunt
Solve 10 clues related to our liquor store. Each team will have their own-colored ink for the scavenger sheet and clues.
Blind Taste Testing
Guess the brand of pineapple-flavored hard seltzer.
Beer Pong
Play with Fireball or Travis Hasse Apple Pie and apple juice instead of beer. Teams will be timed on how fast they can clear the cups.
WINNERS RECEIVE
Winning team members will each receive a gift card worth $10-$20 (total $40-$80)
