Viking Liquor Reedsburg

Sauk County’s Largest Liquor Store

MONDAY · SATURDAY  |  8:00AM · 9:00PM
SUNDAY  |  9:00AM · 9:00PM

Since our doors opened back in 2005, Viking Liquor has become well known for having an amazingly large selection to choose from at affordable prices.

Wide aisles inside our large store and easy parking along with a friendly staff ready to assist, ensure a relaxed and comfortable shopping experience. Find out why so many travel from all over to shop with us.

Liquor Store New Front


“Impressive” is a word often used to describe our diverse selection of well over 600 different domestic, import, craft beers and ciders.


You’re likely to find something new every time you shop. We take pride in being the kind of store you can count on to find what’s in trend.


Serious wine lovers as well as newbie’s will enjoy our wide assortment from local wineries to large brand selections cover most any price range.


Socialize and have your questions answered by the beverage or food representative, get new drink ideas, and some helpful tips.


Follow us on Facebook for fun drink recipes, party ideas, just arrived items, and find out when our next sampling events are scheduled.

Need a last minute gift?
We can help you create a gift for any occasion. Our gift bags, tissue, and greeting cards mean no other stops needed!

If you’re not sure, or want to let them choose, a Viking Gift Card is a smart choice.

Original Liquor Store Storefront

About Viking Village Inc.

Bill Pierce and his wife, Phyllis and their two children, Pam and Brian started the first Viking stores back in 1975. When a new, much larger grocery store was built in 2003, Viking Liquor was opened where the grocery store was located on Main St.

The popularity of the store grew as word of the huge selections offered became known in the county and beyond. Today, it is a destination from many and a must stop for visitors in the area.

With a fresh remodel in 2021, we now offer even more choices. Multiple new coolers and an enhanced wine area make it worth a special trip. Plan to join us for one of our many tastings or special store events held throughout the year!

Coupon Policy
Viking Village Inc.

  • We honor valid in-ad, traditional, internet coupons, and text messaging coupons
  • We follow start and end expiration dates on all coupons
  • We accept coupons for products purchased according to the vendor requirements on the coupons, example: purchase requirements
  • We honor only store-specific coupons for our store only
  • We do not honor coupons that have more than 75% value of the product
  • We do not honor FREE or expired internet coupons
  • We do not double coupons